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Product Manager Cover Letter Sample

December 19, 2020
Here’s a sample Cover Letter we recently produced for a Product Manager in Australia.

Here’s a sample Cover Letter we recently produced for a Product Manager in Australia.

In this article, you’ll learn:

  • About the Product Manager Role
  • What Hiring Manager Look For In Product Manager Cover Letter
  • Product Manager Job Opportunities
  • Job Hunting Tips from our Resident Headhunter
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Product Manager Cover Letter [Full Sample]

Here’s a full Product Manager Cover Letter sample, which we wrote for a client recently.

Email: name@gmail.com   |   Mobile: +61 491 570 110
Dear [Hiring Manager’s Name],

[If you know the name of the Hiring Manager, personalise your application by addressing the person directly. Job ads on LinkedIn, for example, display the name of the person posting the ad.]

Application for the Position of Product Manager

It is with great enthusiasm that I submit my application for the position of Product Manager at XYZ Co. Through my 5 year career, I’ve come to specialise in leading the end-to-end product development lifecycle for a wide range of financial and technology products for multiple industries. My deep know-how in the full product development process comes from extensive experience leading cross-functional teams in business case development, client collaboration and outlining product implementation roadmaps. By leveraging my expertise, I’ve closed 10 machine learning projects within 9 months for clients including 123 Co., 67 Group and MON Co. [Summarise your work experience as a product manager, which will help give the hiring manager an idea of what you can do. Cite an achievement with quantifiable metrics!]

  • Presently, I am a Senior Associate Director/ Head of Products with ABC Tech, where I oversee a team of 25 product managers and engineers to conduct market research, identify prospective clients, build winning business cases and collaborate with clients to develop and launch profitable products. I also steer the development and implementation of our short and long term corporate business strategy and spearhead the setting up of companies to bring products to market. Among my achievements, I am most proud of launching 2 widely accepted machine learning products with another 4 products currently in the production pipeline. [Single out your best achievements. Providing metrics is key to substantiate your accomplishments and prove your abilities.]

With my engineering background and practical experience in developing product solutions, business development and client management, I’m positive that I’ll be able to contribute effectively to XYZ Co’s continued growth and performance, particularly in leading teams to identify potential market entry points and developing products that exceed client expectations. [Focus again on your top skills as required by the role or firm. Here, highlight key experiences that are directly relevant to the target role.]

I am thrilled at the possibility of being part of such a renowned firm, and would love the opportunity to meet with you and discuss the value that I can bring to XYZ Co. I appreciate your time and consideration, and I look forward to hearing from you. Please feel free to contact me at any time via mobile at +61 491 570 110 or by email at name@gmail.com. [Finally, cap your Cover Letter with a call-to-action – show your excitement to meet your potential employer, and provide ways you can be contacted.]

Yours sincerely,
Mariam Ross


About the Product Manager Role

A Product Manager serves as the overall “in charge” of a product’s development – they’re responsible for driving the conceptualisation and development of products from end-to-end. Product managers play an important role in organisations whose main business revolves around designing, manufacturing, selling, and distributing physical or virtual products.

The role demands a strong ability to set a product vision and strategy, deep familiarity with the full product development lifecycle, leading cross-functional teams from product conception to launch, and exceptional communication skills.

An engineering background is a huge bonus, and will give candidates an edge for the Product Manager role, but it isn’t absolutely essential. Other typical career pathways taken towards becoming a Product Manager include user design, program management, marketing and business consulting.

The role is not limited to technical knowledge, and depending on the size of the team or organisational structure, can also include marketing, forecasting and profit and loss responsibilities.

What Hiring Managers Look for in Product Manager Cover Letters

While Product Management may include a variety of scopes, ensure you focus on your skills and experience that match the core demands of this position – show your ability to strategise and plan a product roadmap, working with various teams to build the product in line with the company’s business vision.

  • Highlight your deep familiarity with the full product development lifecycle through specific projects you’ve led. These could include products you’ve conceptualised from scratch, or existing ones you’ve improved.
  • People skills are key to this role. Highlight your skills in internal stakeholder management, and ability to communicate and work effectively with cross-functional teams, such as Product, Marketing, and Engineering.
  • Single out your best achievements – metrics are crucial! Use numbers to substantiate the scale of the project managed, and quantify the products’ success.

Product Manager Job Opportunities

  • Join LinkedIn groups or follow companies you wish to work for to keep abreast with new job openings.
  • Alternatively, you can reach out to these headhunters in Australia to learn about any vacancies they may be trying to fill out.

Job Hunting Tips from our Resident Headhunter

Before You Go…

Before you start sending out applications, send us your resume for a free CV feedback analysis from our team. We’ll review your CV in detail, share personalised feedback on its strengths and weaknesses, and show you how you can improve it.

Job Search Tips for Web Developers

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  • How Long Does The Process Take?

    You’ll receive a 1st Draft within 3 working days of your phone interview. If you need a CV urgently, you can order our express delivery option (subject to availability). You’ll then receive the 1st Draft within 1 working day of the phone interview.

    Once you have the 1st Draft, you’ll have 10 working days of unlimited revisions. Depending on your needs, you can finalise your documents anytime during that window.

  • What Happens After I Pay?

    You’ll receive a short email requesting your current resume documents, and answers to a few basic background questions. One of our Resume Writing Consultants, specialised in your field, will then email you to schedule a phone interview. If you’re overseas, we’ll make an international call to a number of your choosing.

  • Who Will Be Writing My Resume?

    A Resume Writer specialised in your field will be assigned to your case. Your Writer will have a deep understanding of your industry, and will be able to identify key strengths to highlight and job search strategies to follow.

  • How Many Drafts Can I Have?

    We allow unlimited revisions for up to 10 working days. During this period you can email your Resume Consultant as many times as you need, and discuss any edits and updates you feel necessary. The unlimited resume revisions period starts on the day you receive your 1st Draft.

  • What Does The CV Writing Package Include?

    The Resume Package includes a phone interview and consultation with your Specialist Resume Writer, unlimited email interaction with them, as well as unlimited revisions and drafts for up to 10 working days. The unlimited resume revisions period starts on the day you receive your 1st Draft.

  • Do I Need A Cover Letter?

    Some job advertisements require the candidate to submit a Cover Letter. For job ads that don’t require one, you can typically still submit an optional Cover Letter. We strongly recommend submitting a Cover Letter whenever possible, as they give your application a ‘voice’ and help you stand out from the crowd.

  • What Format Will My Resume Be In?

    The Finalised Resume will be delivered in Microsoft Word format, and you will be able to edit it yourself for future use. All of our CV templates are ATS (Applicant Tracking Solution) optimised to get past automated CV scanners and screeners.

  • I’m A Returning Customer

    If our team have previously written your CV, you are eligible for our Returning Customer discounted CV Update package. This is available in the following options:

    *Please note, these CV Update options are only available for returning customers.

  • Can You Help Me With A Career Switch?

    Absolutely. We’ve had hundreds of clients come to us looking for a new resume to aid in a career switch. During the phone interview with your Resume Writing Consultant, they’ll outline a strategy to best highlight your key skills and experience, and help you make the transition to your new career.

  • Will My Case Be Kept Confidential?

    100%. All data is strictly confidential, and we have strict internal controls on document access.

  • What Is The LinkedIn Update?

    When you add a LinkedIn Update to your Resume Package, your Specialist Resume Writer will refresh your LinkedIn Profile to ensure that it showcases your strengths and abilities, and is highly visible to recruiters in your target role. They’ll craft your career story, and target your profile’s content to match the most-used keywords in your industry, putting your profile at the top of LinkedIn search results.

  • How Does The 90-Day Guarantee Work?

    If you’re not delighted with the service we provide for you, simply email us and we’ll refund your entire payment. If we don’t deliver value, you shouldn’t have to pay. *All refund requests must be made within 90 days of payment.

  • Can I See Some Samples Of Your Work?

    Of course! We’re very proud of our work. Click Here to see some of the resumes we’ve written.

  • What If I Don’t Have A CV?

    Not a problem. Simply order the CV writing package that matches your years’ of experience and we’ll write a winning resume from scratch, just for you.

  • Do You Offer Discounts?

    No. We pride ourselves on charging our customers fairly and consistently. Everyone gets the same fair deal.

  • Can I Buy A CV Package For Someone Else?

    Yes! Our CV Packages make for thoughtful gifts, that can have a real impact on someone’s life.

  • Can I refer someone to ResumeWriter?

    Absolutely! Our exclusive Client Referral Programme rewards you and your friend when your referral buys a CV package from us! *Kindly note that this programme is for ResumeWriter Clients only.

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